In a world increasingly conscious of environmental impact, the concept of sustainability has permeated various aspects of our lives, from the food we eat to the clothes we wear. As consumers become more eco-conscious, the demand for sustainable flowers has risen significantly over recently years, and with it, it has become easier to source sustainable, locally grown flowers no matter where you are in the country. But what exactly are sustainable flowers, and why should we care about them?
Defining Sustainable Flowers: Sustainable flowers are blooms that are cultivated in ways that minimise environmental impact and promote social responsibility. There are many factors that contribute towards sustainability, and honestly, I’m not sure its possible for all businesses to be perfect from every angle. There are aspects of sustainability that I apply to all my work at WilderBlooms and there are aspects that I apply where possible, but with difficulty. There are also aspects that either don’t apply to the work I do, but apply to other florists and flower farmers. So lets take a look at what makes floristry sustainable. Key Practices of Sustainable floristry and how I apply them to WilderBlooms:
In Conclusion Sustainable flowers represent a thoughtful approach floristry, one that prioritizes the health of our planet and the well-being of those who cultivate these beautiful blooms. By choosing sustainable flowers, you can enjoy the beauty of nature without damaging the environment and soils that allow these beauties to grow. Next time you buy a bouquet, remember that your choices do make a difference, and do encourage a movement of more and more florists, wholesalers and growers towards sustainable practices. You can check out my weekly availability of sustainable British flowers here, or keep up to date by following me on facebook and instagram. By buying flowers from WilderBlooms you will be supporting a number of small independent growers in our movement toward increasing awareness of sustainable floristry. Up next: Why should you buy sustainable flowers?
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